The most effective way to do it, is to do it.
- Amelia Earhart
Definitions of Terms
Promotional ProductsSpecialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
PremiumsImprinted promotional products which are given as prizes, bonuses, awards or incentives to reward a desired action. Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business GiftsAn item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
IncentivesSomething that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways (Ad Specialties)Imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag.