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Definitions of Terms
Promotional Products
Specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Premiums
Imprinted promotional products which are given as prizes, bonuses, awards or incentives to reward a desired action.  Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business Gifts
An item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Incentives
Something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways (Ad Specialties)
Imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag.
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